personal

narrative.

Ashley is an experienced t-shaped marketer with a strong background in digital marketing and a passion for all things social media, hospitality and driving company culture.

She understands the importance of blending thoughtful strategy with meaningful insights to create projects that bring a brand's vision to life and drive results. She has a deep knowledge in the luxury hospitality and entertainment industries and has worked with a variety of luxury and boutique hotel and restaurant clients including Waldorf Astoria Hotels, Rosewood Hotels & Resorts, COMO Hotels and Resorts, EDITION Hotels, Regent Hotels, Viceroy Hotels, Sage Hospitality Group, Hakkasan Group and more.

She has proven success in leading a team to achieve goals and drive client satisfaction. She is motivated in helping people grow and creating opportunities to build strong company culture

backstory.

I’ve worked in hospitality for a number of years now and have grown up traveling since I was a little girl. My first trip was to Africa when I was seven years old and since then I’ve traveled to every continent and visited nearly all of their tallest mountain peaks. Travel is what shaped me into the person I am today through my experiences with other cultures. It is also what led me to study abroad and then move to Spain over five years ago, where I currently reside in Barcelona, from New York (originally from Florida).

As a business professional, I’ve been working for hospitality agencies that manage social media for boutique and luxury hotels, in addition to some fantastic restaurants and bars. I’ve traveled to clients across the globe, building curated marketing strategies for them. I have opened new properties, redefined positioning following multi-million dollar renovations, curated engaging Instagram feeds, collaborated with influencers resulting in millions of impressions, driven tangible ROI through hotel bookings, and sparked explosive follower growth. Most importantly, I’ve built loyal communities of brand advocates who genuinely love these hotels.

More recently, I’ve been leveraging my experience and passion for travel and hospitality to inspire others. Branching out from social media and hospitality, I’ve championed established professionals with career pivots, laid the groundwork for a new social media agency, and mentored young professionals in finding their voice...

And this is just the beginning of the lasting impact I plan to make on the Universe.

through the years.

  • First International Flight

    Seven-year-old me, experiencing my first international adventure, flying to Africa in 1998.

  • Africa

    The first trip of many on our quest to visit all the continents before we graduated high school. This was also the place that sparked my love for animal and nature and was my first official ‘culture shock’.

  • New York City

    Experiencing Empire State Building in New York City for the first time. Little did I know this city would become my home years later upon graduating college.

  • Europe

    The first time stepping foot in Europe and visiting the Colosseum in 2000. We also saw the Leaning Tower of Pisa, Michelangelo's David, helping spark my love of architecture and art.